2026 Results

Visit Dallas helped
Go Oak Cliff reach new people and bring them to Dallas.

4 Iconic Neighborhood Festivals

Thanks to DTPID funds, Go Oak Cliff was able to reach well over 1,000,000 people through our marketing efforts. Over the course of the year, we hosted an estimated 23,500 guests at our Signature Events from around the metroplex and beyond it.

Visit Dallas funding enabled us to hire staff, run targeted advertisements, and produce necessary event signage, among other marketing initiatives. This funding significantly expanded our social marketing reach in the outer DFW area. Moving forward, we plan to strengthen this impact by partnering with local businesses and hotels to create additional incentives, such as The Madison Hotel in Oak Cliff.

Reach Snapshot Breakdown of the Numbers

- 25 BBQ teams from around the metroplex and beyond it
- 665 tickets sold, with over 1,500 in estimated attendance over the course of the weekend
- Over 23,000 in attendance throughout the weekend, primarily for the Parade.
- 40+ floats from Oak Cliff and the metroplex participating, drawing one of our largest participations in years
- 3,000 estimated in attendance
- New visitors from around Texas and beyond, attracted to a true Bastille Day Celebration during the World Cup
- Pivoted in real-time with the City to provide a great French event during the week of France playing in DFW for the World Cup